Industry use case · 5 min read
JEE/NEET coaching brochures get downloaded; only 4% convert. The fix is a 90-second call within 60 minutes.
If a parent downloads a JEE coaching brochure and isn’t called back the same day, the conversion rate drops from 12 % to under 4 %. Most coaching institutes call back 36 hours later because their counselling team is stretched.
AI calling collapses the gap. The brochure download triggers an agent dispatch within 60 seconds. The Storyteller template (Laxmi) takes the parent through their child’s current grade, target college, and the institute’s relevant track record. Books a counselling visit for that weekend.
Human counsellors hate cold calling parents who downloaded a brochure two days ago. They’re right to: those calls have terrible conversion. AI handles the unpleasant cold-touch moment and hands counsellors a list of warm leads who’ve already discussed their child’s situation.
The counsellor’s job becomes closing, not chasing. Counsellor close rates go up, calls-per-counsellor goes down. Margin expands.
Want to see how this works on your business?
Book a 20-min demo →