Industry use case · 5 min read
60% of car-dealership test-drive enquiries never get a callback. AI fixes that within 90 seconds.
A car dealer’s digital marketing team generates 200 test-drive enquiries a month. Their sales team converts about 80. The other 120 disappear into the gap between the website form and the human callback — because the human callback happens, on average, 11 hours later.
AI calling turns those 11 hours into 90 seconds. Hard Closer template (Suresh) takes the enquiry, confirms the model and variant, offers a Saturday or weekday slot, and texts the location and timing. Hands the lead to a sales advisor only when the buyer is ready to commit.
Most enquiries include “what’s the EMI on this?”. AI agents pull from the dealer’s knowledge base — interest rate ranges, down-payment options, exchange-bonus values for popular trade-ins. The buyer gets numbers fast; the human salesperson doesn’t spend their time being a calculator.
Test-drive show-up rates on AI-handled enquiries average 58 % vs. 32 % on human-callback enquiries that close in under 24 hours.
Want to see how this works on your business?
Book a 20-min demo →