Benefits & ROI · 4 min read
60% of inbound enquiries arrive after business hours. Most go to voicemail and never convert.
We measured the inbound enquiry timing for a sample of Indian SMBs across real estate, healthcare, and lending. The pattern was striking: roughly 60 % of enquiries arrive between 7 PM and midnight, and another 12 % between midnight and 8 AM. Less than 30 % land in normal business hours.
What happens to the after-hours enquiries? In a typical SMB, they hit a voicemail or a contact form. The buyer expects a callback the next morning. By 11 AM, half of them have moved on to a competitor.
An AI calling agent picks up at 9 PM as fluently as it does at 11 AM. The same conversation runs at 2 AM if a lead arrives then. Conversion rates on after-hours leads end up matching daytime leads, instead of being half.
The cumulative effect on monthly enquiry-to-conversion is usually 25-40 %. It’s the single highest-leverage thing AI calling does for an SMB.
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